Marketing/PR Information - Visual Arts

ADBASE has created North America's largest and most advanced online custom list service for photographers, illustrators, artist representatives, stock agencies, and broadcast production companies. The ADBASE service is based upon an ever-expanding and constantly updated database of thousands of creative service buyers.

Training is an important component of both our marketing services and our product design and development services. Every project involves some type of formal or informal training. In-country, much training occurs as design and production consultants work with individual businesses. The intense one-on-one exchanges between fellow craftsmen, or between merchandising experts and producers are powerful. Lessons learned here last a lifetime. We also offer broader workshops about business issues such as planning, costing and pricing, and customer service. Where the need arises, we also conduct technical workshops to address specialized needs.

Equally valuable to emerging and established artists, this practical guide discusses alternative means by which artists can build or expand their careers beyond the gallery market. The useful information that fills these pages includes instructions for writing proposals and selling art to clients most artists would never consider approaching. Some of the ideas are: designing stamps for the U.S. Postal Service; selling art though architects and interior designers; placing art in corporate and public settings; and gaining access to online galleries.

Thoroughly updated and expanded, this classic handbook teaches emerging artists all the strategies they need to know for selling artwork on their own or through dealers. The book's new sections target today's vital issues: creating a web site; obtaining copyright/trademark protection on the Internet; coping with censorship of controversial art; and dealing with the new realities of funding sources. Additional chapters tell how to find galleries, arrange exhibitions, apply for grants, land survival jobs doing custom decorative art or teaching, and other relevant topics. Out of print.

Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Details are provided on how to generate leads, navigate new markets and reach top decision-makers, establish a profitable fee/commission structure, and write and present winning proposals. How to handle and install art, art program management, professional ethics, marketing, publicity and advertising are addressed.

Everything artisans need to know for turning their crafts into a lucrative income is spelled out in this guide to tapping into today¹s booming craft show industry. Based on his extensive experience and success both as an exhibiting crafter and as a teacher/promoter of craft shows, the author tells readers exactly how to market and price crafts, select shows, work with promoters, create effective booth displays, and deal with customers to build skyrocketing sales. Straightforward language and easy-to-follow instructions make this the essential business companion for anyone who wants to flourish in the world of craft shows.

Publicity is the best bridge between artists and collectors. This book explains how to fashion an effective public relations plan; make publicity and advertising work together; create media lists, press kits, and pitch letters; and prepare press releases that get results. Sample forms, letters, and press releases can be photocopied and adapted to your needs.

This guide gives anyone with studio art training the vital tools and breadth of information they need to develop and succeed in the fine and applied arts. The book covers the full spectrum of career options available to artists today, detailing the characteristics and qualifications of each profession, institutions that offer additional study in a particular field, plus where to look for current job postings.

This book is an innovative guide to understanding and implementing the possibilities for self-promotion and marketing available to fine artists. With an emphasis on which strategies work and which don't, the author explains ingenious and not commonly thought of ways fine artists can become visible and establish a reputation, even on a small budget. Newly revised and expanded to cover digital resources.

Written by a leader in the world of stock photography, this completely revised and updated third edition of How to Shoot Stock Photos That Sell provides practical, detailed advice on every area of producing, marketing, and selling stock photography—from the basics of planning and producing a shoot to running a successful stock business. New to this edition is updated information on digital photography, including techniques for shooting with digital cameras and using digital imaging, as well as surefire ways to market stock photography on the Web.

Packed with internet-savvy guidelines and essential search techniques, this brand-new edition of the best-selling manual has been brought completely up to date to discuss the latest in browsers, research techniques, and self-promotion strategies. Also included is a brand-new chapter on marketing work through the Internet, as well as new sections on building and maintaining a Web site and protecting images on-line. Plus, this latest edition is packed with dozens of recommended Web sites along with candid one-on-one interviews detailing some of the creative ways professional photographers are successfully using the Internet in their business.

Craftspeople, hobbyists, students, teachers, and crafts dealers will find this an authoritative and thorough source of information on selling in today's marketplace. Drawing upon profiles of established artisans and the helpful insights of small-business entrepreneurs, this unique guide not only gives tactics for promoting and marketing crafts, but also provides the necessary forms for getting a business up and running. The book details how to network effectively and build a customer base, listing organizations, business associations, and crafts publications that offer further sources of information. Filled with easy-to-understand examples and sample forms and contracts, this book provides the essential tools for prospering in the crafts business, as well as the resources needed to keep savvy as business grows.

The second edition of this definitive guide is for gallery owners, dealers, and artists' reps who want to understand the law and successfully tackle the business and legal issues they face every day in their field. Written by an esteemed arts lawyer and lecturer, the book covers all legal aspects of a gallery business­ from trademarks and copyright to contracts, consignments, taxes, product liability, advertising, catalog sales, and customer relations­saving the reader thousands of dollars in attorney's fees. The author also advises how to find a good lawyer if one is needed.

A veteran photographer’s rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.

Demonstrations and how-to on painting techniques and professional development.

Membership benefits include access to business, legal, and commercial sources. Membership brochure can be downloaded online.

Tackles the business end of things, compiling details on tax deductions, and allowable business expenses, financial statements and management, local art laws, and bookkeeping methods. A fine approach for artists and curators alike. Available at Amazon.

(11 issues) Every month, this publication brings you more than 25 categories of listings, including: Grants and fellowships, awards, national, regional and international juried competitions, arranged state-by-state, residencies and artist colonies, fairs, festivals and expos where you can sell your artwork without the middle-man, museums, university galleries, and nonprofit spaces reviewing proposals for solo and group shows, percent-for-art and other open competitions, publishing opportunities, positions open, conferences and trade shows, networking opportunities. Also includes articles on self-promotion and exhibition strategies, doing business on the Internet, maximizing your web site, using e-mail,the ins-and-outs of licensing, publishing, printing, and marketing reproductions of your work, financial management, art law, etc.

A monthly newsletter (via e-mail or paper) with 600-900 announcements (every month) listing art contests and competitions, art scholarships and grants, juried exhibitions, art jobs and internships, call for entries/proposals/papers, writing and photo contests, residencies, design and architecture competitions, auditions, casting calls, fellowships, festivals, funding, and other opportunities (including some that take place on the web) for artists, art educators and art students of all ages.

What do art dealers do? How do you work with one? What's the difference between purchasing a work of art from an art dealer or an auction house? What's important to remember about buying art on the Internet? To answer these questions and many others, download the free ADAA Collector's Guide to Working with Art Dealers on the ADAA website (PDF version).

Services designed to help artists understand how to tap the business side of their art. Strategic planning, marketing, fundraising and a variety of other services.