Marketing/Promotion

Selected Articles

Dave Hickey, Art Critic and Theorist

IS: I think that critics--the role they play, the training they have--are one of the more mysterious aspects of the art world for emerging artists. Could you tell me a bit about how you came to write art criticism?

Slide Registries

The information below is part of a series of guides that outline the pros and cons of various types of venues.



ABOUT:  Sponsored by local arts organizations, museums, libraries, and public art agencies.  Curated and made available to the public, curators, collectors, critics and historians for exhibition opportunities, articles, and research.

EXPECTATIONS: Some slide libraries are curated, or open only to members.  Others are open to anyone who submits.  Registries will also collect other information such as résumés, catalogs, exhibition announcements, laser prints etc. in a file folder to be viewed upon request.

PROS:  Another opportunity to get your work seen.  Some registries have an online database that can be accessed worldwide.  A good registry will ask for periodic updates.

The Skinny on Slide Registries

A slide registry is a place where you send your slides-neatly labeled and photographed, of course-and then curators come and look at them and then you get a commission or sell your work or are asked to produce a work for your region's City Hall. At least, that's how it works in an ideal world. You should seriously consider sending your slides to a few good slide registries, however, not all slide registries are equal. How do you distinguish among the hundreds of slide registries out there?

Using the Internet to Market Your Work

An artist who wants to get her or his work noticed must enter the marketplace with a good plan and set of tools. The Internet has become an essential channel for distributing traditional artist marketing tools such as résumés, press releases, work samples, and business cards. This essay provides basic advice about using the Internet to enhance your marketing efforts.

Can an artist Website bring you fame and fortune?

The simple answer is no! Artist Websites work best as an extension of traditional marketing efforts and can save time and money.
View all Articles

Selected Artist Stories

Ursula Sokolowska

Alamo & Costello

I literally put the artwork into the public domain (invited or not). For some time, I have been producing projects that are designed to function in public spaces in addition to my straight documentary efforts. These artworks are not traditional public sculpture or murals, but are more aligned with the Message in a Bottle concept – ephemeral, require response, and free to take home for the random passerby.

Kathryn Trumbull Fimreite

There are many types of registries, but the one I am a part of is like a reference guide of artists (via Chicago Artist Coalition). It's a terrific tool for artists...even on the fundamental level of forcing you to organize your materials: proper documentation of your work, all the necessary accompaniments (resume, statement, pricing, etc.) All of this organizational stuff is daunting to pull together, but in CAC's registry, it seemed like a logical marketing tool and also because they offered it as a benefit to members (albeit there is a fee).

Michael Workman: On Getting Published

Both should send press releases and show cards for their exhibitions. Artist should get their work out there any way they can, whether it’s showing in galleries or little apartment spaces, storefronts, whatever. It’s always a good idea to donate your work to silent auctions and fundraisers as well. It will get seen by all the people who go and maybe even draw the attention of a few collectors. Ultimately the goal is to get your work out there, to make it visible.
View all Artist Stories

Selected Chicago-City Links

Selected National/International Links

Selected NYFA Requests

Agents/Managers

Courtesy of New York Foundation for the Arts and their NYFA Source national database of awards services and publications for the arts.

Marketing/PR Information - Dance

Courtesy of New York Foundation for the Arts and their NYFA Source national database of awards services and publications for the arts.

Marketing/PR Information - Music

Courtesy of New York Foundation for the Arts and their NYFA Source national database of awards services and publications for the arts.

Marketing/PR Information - Theater

Courtesy of New York Foundation for the Arts and their NYFA Source national database of awards services and publications for the arts.

Marketing/PR Information - Visual Arts

Courtesy of New York Foundation for the Arts and their NYFA Source national database of awards services and publications for the arts.

Publicity Materials and Printing Services

Courtesy of New York Foundation for the Arts and their NYFA Source national database of awards services and publications for the arts.

Publishers and Publishing Information

Courtesy of New York Foundation for the Arts and their NYFA Source national database of awards services and publications for the arts.

Web Site Design

Courtesy of New York Foundation for the Arts and their NYFA Source national database of awards services and publications for the arts.