Keep Your Donors Part 2: The Secrets of Successful Communications
Event Type:
WorkshopThursday, September 18, 2008 12:00pm
Improved donor retention and increased giving depend heavily on one thing: doing your donor communications the right way. This session, taught by one of North America's leading experts, shows you exactly what it takes to tune up your "donor-communications" program into a high-performance machine. Great donor communications cost no more than poor communications. All that's required is some training. This webconference, based on a landmark new book from AFP/Wiley, teaches you the essentials of communicating well with donors. You'll learn what donors really care about; why reading is not the point of communications (shocking!); and how emotions dominate giving decisions. You'll be introduced to planning for success and measuring your effectiveness. And you'll discover the real role of donor newsletters (virtually every organization gets this wrong). This is totally practical. It applies the latest research. It teaches you proven practices and tips from the world's top fundraising communicators.
Presented by Tom Ahern
Sponsored by Careers In Nonprofits & Talisman Associates
Event Cost: $35 in advance - $45 at the door
For more information, visit http://www.careersinnonprofits.com