EIght Elements Of A Good Newsletter
Event Type:
ClassThursday, October 23, 2008 9:00am - 12:00pm
Learn the right questions to ask as you plan or revise your organization's newsletter.
Audience, mission, style, design-four questions you need to answer
before you can go forward with your newsletter. Time, cost, software,
distribution-four logistics items to consider, too. Add these eight
elements together and you'll have the right mix to engage people-in
print or on-line. Participants will come away with answers-or ready to
answer-Patrice's eight questions.
You will learn:
- Who your audience is and how best to reach them
- Elements of good newsletter design
- Where to find additional resources
- Best time to mail or launch your newsletter
- How much it will cost to produce and distribute
Trainer Patrice Tuohy, founder and co-publisher of TrueQuest Communications,
is an award-winning editor and designer of newsletters, magazines, and
promotional material for nonprofits. Before founding TrueQuest, she was
managing editor of U.S. Catholic magazine; today her company provides
publication services to hundreds of nonprofits each year. She has been
a featured presenter at workshops on effective content and design for
periodicals, websites, and print and online advertising.