Understanding, Building, and Standing By Your Brand
Event Type:
WorkshopTuesday, July 22, 2008 - 9:30am
The brand of your organization should be created by the organization and its patrons together – but if you don’t participate they’ll brand you themselves. It’s vital to operate in a more business-like fashion and to embrace strong branding strategies in order to boldly participate in today’s arts market.
Your organization must know what this promise is and continually live up to patron expectations. Is the culture of your organization reinforcing the brand promise?
Cost: $40/$60
For more information, visit http://www.artsbiz-chicago.org/WorkshopsEvents/tabid/56/Default.aspx