An artist who wants to get her or his work noticed must enter the marketplace with a good plan and set of tools. The Internet has become an essential channel for distributing traditional artist marketing tools such as résumés, press releases, work samples, and business cards. This essay provides basic advice about using the Internet to enhance your marketing efforts.

Can an artist Website bring you fame and fortune?

The simple answer is no! Artist Websites work best as an extension of traditional marketing efforts and can save time and money.
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In the last ten years I have had to find something that would look like the receiving room of a jail; about 500 Styrofoam balls; netting to cover a 50 foot proscenium stage’s underwater fantasy; 100 large sheets of fine drawing paper; buckets of colored shapes, nuts, bolts and marbles for a kindergarten class play and a full 1960’s kitchen. I went to the same place for all of it. more...

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