Marketing/PR
Karin McKie, Tree Falls Production
Parsimonious and Prudent Public Relations: How can theatre groups get the word out?
"Never doubt that a small group of thoughtful citizens can change the world. Indeed, it is the only thing that ever has."
The more public relations and marketing work I do, the more this quote by anthropologist Margaret Mead resonates. Sometimes I think I should get a tattoo of it. Then, of course, I'd save another pound of flesh to sport my company's motto, no se vende lo que no se ensena (translates to "you can't sell what you don't show") my tongue-in-cheek nod to PR being a bit like prostitution. These quotes speak to my philosophy of getting a message out -- in a community, in Chicago, in the states, and in the world-at-large.
At Tree Falls Productions, we believe most paramount that you and your group can make a difference if you get your message out in a clear, concise manner. more...


