Arts & Business Council of Chicago 2010 Workshops: Marketing Matters Series
Event Type:
WorkshopTuesday, March 30, 2010
“MARKETING MATTERS” SERIES
Turn Your Data into Action
Tuesday, March 30 - 9:30 am - 12:30 pm
National-Louis University,
122 S. Michigan Avenue, Room 5006
Presented by:
Cheryl Slover-Linett, Managing Partner – Slover Linett Strategies
Chloe Chittick Patton, Senior Associate for Performing Arts – Slover Linett Strategies
Panelists:
Anna Fitzloff, Director of Marketing – Harris Theater
Lara Goetsch, Director of Marketing – Timeline Theatre
Maria Gray, Development Director – Chicago Public Art Group
CLICK HERE TO REGISTER! Just $40/60!
Your database is a gold mine of insights about your patrons and donors. What information should you be collecting, and what sorts of profiling and modeling can you use to drive deeper engagement and grow your audience? And how can survey research enhance the value of your data and help you craft new marketing strategies?Sound too technical or “just for big organizations”? Never fear. This participatory, lively workshop will show you how data mining and survey research have helped all kinds of cultural organizations succeed. Come hear from leading arts researchers and some of Chicago’s most creative arts managers — and try your hand at some real-world audience-data challenges.
Refreshments provided.
Learn more about the 2010 Workshops
Learn more about the Arts & Business Council of Chicago