What is a brand? An unbreakable promise between your organization and your patrons.It's not just a logo or a color scheme or the posters you create for your production or event - every aspect of your marketing and audience development efforts has an effect on your brand. Your organization must know what this promise is and continually live up to patron expectations. Is the culture of your organization reinforcing the brand promise? This workshop will feature Case Studies and Group Break-Out Sessions to begin work on key phases of branding for your organization.
