Community

There is a general, rather than specific, understanding of the program demand, and the project ends up being too big, or too small.
Some fundamental aspect of the audience's behavior is overlooked. For example: An organization's prospective audience members drive to the performance, and because the site was chosen based on its proximity to public transportation, there are no parking lots nearby. The audience and neighbors beging a long and painful series of complaints about the increased need for street parking.
Competition is too great, the economic climate is too difficult, and/or the organization’s public image is not high enough. In this situation, the project never gets off the ground, or just sputters along.
The facility gives the wrong image of the organization. Many problems ensue from this, often requiring expensive retrofitting or larger, more complicated marketing plans.