I’ve heard all the myths and stereotypes about arts marketing.
Marketing & PR
The arts stimulate the senses, and the opportunity to create a marketing tactic for your work can be as challenging and fun as creating the work itself.
I used to consider myself an anomaly in Chicago because I had chosen to specialize in a type of music, which until recently, was totally devoid of a scene: Popular Country Music. I am not talking about the old school "honky-tonk" style of country played at Carol's Pub; or the alt-country music played at the Hideout. No, I am referring to straight out of Nashville, US99-playing, Keith Urban-loving, Country Music. I fell in love with artists like Alison Krauss, Brad Paisley, and Reba McEntire—becoming enthralled with the voices, harmony, and songwriting—while I was in college. I made the decision to pursue this passion after graduation.