PR is the strategic crafting of your brand story. It's the focused examination of your interactions, programs and community engagement that determine what and how people talk about you. Publicity is the act of getting ink. It's is getting unpaid media to pay attention.
The creator of the notorious Twitter feed, @MayorEmanuel, Daniel Sinker is an Assistant Professor at Columbia College Chicago, where he has a focus in entrepreneurial journalism and the mobile web. A writer, designer, and programmer, he is the founder and developer of the local election tracker
When I started my first two businesses in the arts, I had no idea what I getting myself into. When I created the TV show "Fear No ART Chicago" and, inadvertently, a production company, I couldn’t have been further from understanding what was involved.