Organizations
Defining Your Brand Identity: What business are you in?
Article by by Ann Daly, Arts Consultant
It's a deceptively simple question. And it isn't a rhetorical one, either. At last June's Dance/USA Roundtable in Miami, opening keynote speaker Alberto Ibargüen, editor of The Miami Herald, urged every attendee to consider the question seriously. Are you primarily an entertainer, he prompted, or an employer? "What," he asked, "do you stand for?"
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