Engaging the Cultural Consumer via Arts/Business Partnerships
Event Type:
Panel discussion
Thursday, November 6, 2008 5:00pm
Even as national brand marketers attempt to more effectively engage the lucrative
Cultural Consumer, Chicago arts organizations have been marketing aggressively to
this valued demographic for years! This forum focuses on ways that executives
responsible for the local and regional marketing of consumer brands are already
partnering with Chicago arts groups of all sizes in joint pursuit of the Cultural
Consumer. This is a continuation of a conversation on the Cultural Consumer that took place in
Spring of this year. If you missed the first forum, don't worry, the topic is fresh,
with new voices and new ideas to share, and we need your voice this time around!
Moderator: Cynthia Vahlkamp, President of Momentum Strategy Group LLC, a
Chicago-based brand strategy consultancy. Cynthia is also a Director of the
Illinois Arts Alliance, a Business Volunteers for the Arts alumni, and a former
executive with Starbucks, Quaker Oats and other premier brand-driven corporations.
Panelists:
Torri Johnson, Senior Marketing Manager of Innovation, Sara Lee
Toby Sachs, former Chief Global Growth Officer at Draftfcb; accounts included
Boeing, Kellogg's, P&G, Kraft and Sprint
Marj Halperin, Strategic Communications & Public Affairs Consultant;
WGN-TV Political Commentator
Adam Thurman, Director of Marketing and Communications, Court
TO REGISTER:
http://artsbiz-chicago.pmailus.com/pmailweb/ct?d=GE_-qwAWAAEAABgQAAIzpQ
