The Latest:

Using the Internet to Market Your Work

By Beth Kanter, courtesy of New York Foundation for the Arts

An artist who wants to get her or his work noticed must enter the marketplace with a good plan and set of tools. The Internet has become an essential channel for distributing traditional artist marketing tools such as résumés, press releases, work samples, and business cards. This essay provides basic advice about using the Internet to enhance your marketing efforts.

Can an artist Website bring you fame and fortune?

The simple answer is no! Artist Websites work best as an extension of traditional marketing efforts and can save time and money.

Ten Habits of Successful Artists

By Geoffrey Gorman, courtesy of New York Foundation for the Arts

By analyzing and looking at the careers of other successful artists I have identified the habits that help them succeed.

The Art of Self-Promotion

Proving your worth in the marketplace

Although most artists, writers, and musicians wish for an agent or manager to help them sell their work, most must first prove their worth in the marketplace.

seobrook.com

Proposal Writing for Funding Projects

By Yedda Morrison, courtesy of New York Foundation for the Arts

Securing a grant requires organization, research, and follow-through. Below you will find the key components for a successful search and a brief description of the different types of granting organizations.

Portfolio Development for Artists Working in All Disciplines

By Susan Myers, courtesy of New York Foundation for the Arts

Your portfolio is a valuable tool in your arsenal as an artist, and it is often the first opportunity you have to impress and influence those in charge of making the decisions and choices that affect you and your work. By developing and preparing a professional portfolio, every artist is taking a step towards ensuring her or his own success.

Gallo Spending Values

Spending Basics

Courtesy of New York Foundation for the Arts

In Money Basics, we asked you to figure out a very basic math question. Namely, how much do you spend?

Now, in Spending Basics, you'll get to analyze some of your spending routines. Specifically, you'll be looking at the basics of buying a home, purchasing a car, and the way you use a piece of plastic called a credit card to buy nearly everything else.

New York Foundation for the Arts

Money Basics - What is a Budget?

Courtesy of New York Foundation for the Arts

A budget is simply a plan for how you earn, spend, save and invest your money. Creating your budget is one of the first things you should do as you begin to organize your personal finances.

Why? Because having a budget is the key to making your money work for you. Until you actually calculate how much money you earn after taxes - and until you figure out how much money you spend every month - it's impossible to establish a savings or investment plan that will work.

Michael Tompsett

The Art World is Bursting Apart

An Art Consultant's Insight into the Myths and Realities of the Artist's Life By Geoffrey Gorman, courtesy of New York Foundation for the Arts

"The art trade is a discreet, unregulated, and highly fragmented industry. Auction specialists and dealers who have been in the business for decades cannot pin down how many art dealers exist or the breadth of worldwide annual sales." -ARTnews, January 2000

The art world is bursting apart. It has literally fragmented into pieces -and turned on its head until it is unrecognizable. All signs predict it will continue its headlong course, exploding well into the next decades.

level5cd.com

Dr. Art on Emergency Support Organizations

Courtesy of New York Foundation for the Arts

in 2002, the New York Foundation for the Arts (NYFA) and the Craft Emergency Relief Fund (CERF) co-hosted a roundtable in New York City of emergency funding and service organizations from across the United States.  Following is a discussion of the issue, as well as a list of organizations that offer emergency assistance for artists.

Legal FAQ

By Craig R. Blackman, Esq., and Brian P. Rothenberg, Esq. Stradley, Ronon, Stevens, & Young, LLP, courtesy of New York Foundation for the Arts

1. What is the difference between copyright and trademark?

A trademark is a word, phrase, symbol, or design, or combination thereof, which serves to identify and distinguish a source of goods or services of one party from another. A copyright protects original works of authorship, including literary, dramatic, musical, artistic and certain other intellectual works.

2. How do I copyright my work?

handsonblog.org

Fundraising Advice for Individuals

Artist interview with Creative Capital Assistant Director Alyson Pou, courtesy of Creative Capital Foundation

Grants are only one piece of pie for artists. They are one part of a whole strategy that you come up with for yourself.

Incorporation

by Matthew Deleget, New York Foundation for the Arts

From filmmakers to choreographers to graphic designers, the issue of incorporation appears daunting at first, but can be more straightforward than most artists think.

Marketing Your Work

(courtesy of New York Foundation for the Arts)

The arts stimulate the senses, and the opportunity to create a marketing tactic for your work can be as challenging and fun as creating the work itself.

yourartlinks.com

Dr. Art on Developing Your Artist Portfolio

Matthew Deleget, courtesy of New York Foundation for the Arts

Everything in the art world slows down during the summer months. The number of exhibitions and openings dwindle as many galleries close for vacation. The summer is therefore the perfect time for artists to rethink their presentation materials. With that in mind, the Hotline’s first column is a refresher course on one of the basics: the artist’s portfolio. Here are some answers to questions concerning your portfolio.

http://www2.qsrmagazine.com/articles/exclusives/1209/copyright-1.phtml

Dr. Art on Copyright and Fair Use

by Matthew Deleget, New York Foundation for the Arts

Have you ever heard the classic George Harrison song, “My Sweet Lord”? It goes something like: “I really want to see you / Really want to be with you / Hallelujah / Hare Krishna. . . .” In 1976, United States District Court Judge Richard Owen, arguing that Harrison had heard the song’s melody in someone else’s song long before having written his own, ruled that Harrison was guilty of copyright infringement.

Dr. Art on Contracts with Galleries & Collectors

by Matthew Deleget, courtesy of New York Foundation for the Arts

This column addresses the issue of contracts between artists, galleries and collectors. A contract is the essential tool that informs both parties of their responsibilities and objectives. If you and your gallery/collector work well together, you will rarely, if ever, refer to it.

Dr. Art on Dealing with Rejection

by Matthew Deleget, courtesy of New York Foundation for the Arts

Every time you send off a portfolio of your work to a gallery, curator, grant program, slide registry or other such person or entity, you take the risk of being rejected and disappointed.

New York Foundation for the Arts

On Donating Your Work to Charity

Value and Material Costs: What You Are Allowed to Deduct

Can an artist deduct the fair market value of a work they donate to charity? According to existing tax laws, in the eyes of the IRS your donated artwork is worth nothing more than the sum of its parts, i.e., the total cost of the materials that went into making it.

Dr. Art on Corporate Curating and Collecting: The Altoids Curiously Strong Collection

by Matthew Deleget, New York Foundation for the Arts

This is my third and final installment in a special series of articles discussing the process of curating at various types of venues. For this issue, I have chosen to focus on corporate curating and collecting. For quite some time now, I have wanted to profile the unusual and staunchly pro-artist practices of Altoids, The Curiously Strong Mints, and its Curiously Strong Collection, which it began in 1998.

Creating a Budget: How to figure out your real project budget

Courtesy of Creative Capital Foundation

Pay yourself! This is a new concept for some artists, but it's smarter to figure out now what your time is worth, represent this time in your project budget, and raise money based upon these real costs than to underbudget the project and wind up maxing out your credit cards with expensive, last-minute charges and cash advances.

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